How do you get grown adults to open their wallets for a field trip? You show them what it does to a kid. This is the film that powered Capitol Hill Day School's Field Education fundraising campaign.
We embedded with students in the classroom and out in the field, capturing what ‘field education’ actually looks like through the eyes of the kids living it — then cut it into a piece built to move a donor from ‘that's nice’ to ‘where do I give.’
The film became a centerpiece of the school's campaign — and it worked, landing as a real success for their fundraising. Proof that the right story makes the ask for you.
